More on The Omnivore's Dilemma
I discovered an interesting exchange of letters between John Mackey, the CEO of Whole Foods Market, and Michael Pollan, the author of The Omnivore's Dilemma. Mackey defends his company against Pollan's portrayal of it in the book, and Pollan almost apologizes, but not quite. Then Mackey replies again, but that's linked on Pollan's website. They're long but worth reading.